Facebook RADAR

Facebook RADAR is a video base product that provides a technology platform for marketers to reach and engage with their target audience through video content. It offers tools for data-driven advertising, creative production and distribution, as well as insights and measurement for performance evaluation. With RADAR, advertisers can run video campaigns across Facebook, Instagram, and other platforms, and leverage advanced targeting options, such as audience segments and custom lists, to deliver personalized and effective messages to their audience. The product is designed to help brands reach and engage with their target audience through relevant and engaging video content, thus driving better business outcomes.